SEO could sometimes begin with a large movement, however, starting with the following techniques can make a shift in the ranking position of your website and more visitors. Below are five basic SEO tips you need to know as a beginner. And if you need any assistance, you can talk to a reputed SEO services provider in India or an SEO agency in Noida for help.

1. Start with Keyword Research

Keywords help serve the right content to the right audience since they connect the searches with what the site provides. Keyword research gives you an idea of the area of interest of your audience as well as the words that people use to search for the information. Here’s how you can start:

Google Keyword Planner, Ubersuggest, Ahrefs, or even SEMRush are great tools for identifying keywords with high interest.

Try to target keywords that are quite easy to rank medium competition with good search traffic. To the new players, let me tell you that long-tail keywords; that is the case of keying in longer strings as opposed to just a single phrase are slightly easier to rank.

Use these keywords where possible within your page content, headings, and meta tags.

It will help the search engines to identify and index your content more appropriately which in turn will better your search ranking positions.

2. Improving Your Websites Contents

After having sure shot keywords, the next step is always to come up with great content. To get and maintain the attention of visitors to your site, there is no better approach than good content. Here’s how to make your content SEO-friendly:

Write for your audience first: Just make sure the content is good, informative and the language used is understandable.

Add your keywords naturally: Be sure to use your keywords in the headings, the introduction section, and within the content, but avoid relegation.

Use headers and bullet points: These make your content easy to read and to glance over in case you missed something. Headers help you structure your content, which I mentioned before is useful for both you and the search engine – H1, H2, and H3.
Here you are likely to maintain readers’ interest and also work on enhancing your ranking using better, relevant content.

3. Produce Mobile Friendly Website

It is crucial to remember that website visitors are mobile since increasing numbers of people use their phones to navigate the internet. With this in mind, users accessing your site through mobile devices will be limited because search engines rank mobile-friendly sites above those that are not optimized for smaller screens.

To make sure your site is mobile-friendly:

Use a responsive design: This changes the theme of your website to accommodate devices including mobile, tablet, and desktop.

Check loading speed: This results in visitors leaving the site, which dwindles your rankings since it continues to load slowly. Try using Google’s PageSpeed Insight to see how fast your website will load and how it can be made faster.

Keep your layout simple: Do not place many pop-ups, large images, or graphic items within the site because they will slow it down.

A mobile-friendly website is an incredibly efficient and accessible site layout strategy to use and will contribute positively to your SEO.

4. Build Backlinks for Authority

Backlinks themselves are the links from other sites to your site; they are in fact “votes”. Googlebot aims to inform search engines that your content is important and should be trusted. As a beginner, you can start building backlinks with these strategies:

Guest posts: Contribute content to other Web sites in your category and include a link to your site within the submissions.

List your site in online directories: We found that directory listings most free directories allow adding a listing, which can make backlinks.

Reach out for mentions: Check with other sites or bloggers to see if they will link to your site as part of their content.

In other words, Quality Not Quantity You need to focus more on quality rather than quantity. So, seeing that the links are much more valuable when the websites which located the information are reputable rather than of the second class.

5. Use On-Page SEO Techniques

On-page SEO is the process of optimizing a specific web page on your site to increase its visibility to the search engine. Here’s how you can use on-page SEO to improve your website’s visibility:

Optimize your title tags: Choose a simple, easily understood title that is relevant to the content of your site and contains the keywords. Ideally, perfect for the first message, it should not be more than 60 characters; the shorter the better.

Write effective meta descriptions: Meta description is displayed under the main headline in search results; it is a small description with more than 150 symbols; it is useful to place target keywords into it. Design it appealing so that users wish to click.

Use image alt text: Never leave your images without some form of descriptive text. This is good for accessibility because anyone using a screen reader doesn’t know what the picture is for, but they do know where the associated text is, and it’s good for SEO because it helps the crawler understand what the image is for.

Internal linking: Other than the home page, link other related pages of your website to provide your visitors with other areas of interest to consider.

By implementing these on-page SEO strategies it will enhance the look of the pages both to the search engines and visitors.

To make it easier for beginners, I followed the five tips outlined below. Remember that the next time you’re searching for keywords, on the type of content you should produce, mobile optimization tips, the correct way to build backlinks, or on-page SEO techniques you’ll be ready to put some serious work in to rank your website higher in search results.

If you think you need more help, you can approach any professional SEO services company in India or an SEO agency in Noida. Some of them can offer you invaluable information and allow you to evolve your SEO approach to the next level. If you do it correctly, you will start to see results and, consequently, increased traffic to your website in a very short while!